Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair
MEGA Brands and Mattel continue to expand construction lines
MONTREAL/NEW YORK, Feb. 10, 2013 - MEGA Brands launches its brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American International Toy Fair. Toy insiders will get a full preview of the highly-anticipated construction line hitting stores this summer.
Following their successful launch of the Mega Bloks Barbie line in Holiday 2012, MEGA Brands and Mattel continue to expand the construction category with a full range of building sets based on the iconic and best-selling Hot Wheels® brand. Mega Bloks Hot Wheels brings together the speed, action and performance of this world famous boys brand with easy building fun, cool action features and the world's first collectible Hot Wheels micro-action-figures.
"2012 was an exciting year for Mega Bloks as we materialized our partnership with Mattel and launched the Mega Bloks Barbie line," said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "As we continue to join our expertise, we are now proud to introduce the brand new Mega Bloks Hot Wheels collection for Fall 2013, where Mega Bloks brings the world's most famous car brand to building toys."
The Mega Bloks Hot Wheels collection allows boys and collectors to build and customize awesome vehicles such as the ripcord-powered Build and Race assortment, the motorized 3-in-1 Super Blitzen Monster Truck with custom parts for three vehicle transformations, or the Urban Agent Escape Rig with missile launchers and vehicle stunt ramp. Every set, including the Hot Wheels Test Facility™ playset, includes exclusive Team Hot Wheels™ collectible micro-action-figures.
Unveiling its biggest ever product launch at this year's Toy Fair, MEGA Brands (booth # 751) will also showcase its 2013 additions to the Mega Bloks Barbie range with all-new themes and features such as lights and sounds, tons of accessories, and more Barbie™ Friends including Ken™! Toy Fair attendees will be treated to a preview of all the new sets for Fall '13 including the Mega Bloks Barbie™ Glam Scooter, Dolphin Adventure, Glam Salon, Horse Stable and Super Star Stage, which features fun songs and a light-up stage that responds to the beat of the music.
The Mega Bloks Thomas & Friends® preschool construction line is also expanded and refreshed for the 2013 Fall and Holiday seasons with more buildable sets and new sturdy PVC-free bags for easy clean-up and practical storage. In Fall 2013, little engineers can build out all of the action on the tracks inspired by the upcoming direct-to-DVD movie, King of the Railway with the "Thomas Visits the Castle" set. .
For more information on Mega Bloks products, please visit MEGA Brands at the American International Toy Fair, booth # 751 or http://www.megabloks.com.
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. ©2013 Mattel, Inc. All Rights Reserved.
About Mega Brands:
MEGA Brands Inc. (TSX: MB) is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. For more information, visit http://www.megabloks.com/
About Mattel:
Mattel, Inc. (NASDAQ:MAT) (http://www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & Friends®, Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."
