Barbie® to Remain a California Girl
Pop Culture Icon Re-models her Dreamhouse® and Continues Life in Malibu
EL SEGUNDO, Calif. -- August 26, 2013 -- The original California girl, Barbie®, today announced that home is truly where the heart is and she will officially be staying in Malibu. Over the past year, Barbie travelled the world to find the perfect place to call home. She toured the trendy streets of New York, experienced the cultural charm of Paris and even enjoyed the rugged Australian outback. Despite her amazing international adventures, Barbie decided this beachside city will remain her hometown and she is excited to stay close to her family and friends (and Ken of course!).
"After much thought and consideration, Barbie has made her decision to stay in Malibu," said Lori Pantel, Vice President, Global Marketing for Barbie. "Barbie feels incredibly connected to the beach and decided to renovate her Dreamhouse instead of move. She drew renovation inspiration from her many world travels and experiences."
Barbie doll's newly renovated, three-story Dreamhouse will debut as girls' new luxury toy home, complete with unmatched ocean views. Every girl's dream, the new house features six fab rooms and luxe details that any doll will appreciate, including pink "stainless steel" appliances, and not one - but two elevators! The house "expands" from the center to reveal the main elevator giving Barbie doll's friends and family spacious living areas. A second elevator transports Barbie doll's outfits between her favorite room in the house - her ultimate closet - and the bathroom for quick outfit changes.
Fully furnished and decorated in signature Barbie Pink, the doll-tastic features of the Dreamhouse include:
A modern addition to Barbie doll's Dreamhouse legacy, the new ultra-glam 2013 Dreamhouse is the perfect way to imagine and experience Barbie doll's world. Girls can create their own Dreamhouse memories with the 2013 Dreamhouse playset (SRP: $184.99) available now at retailers nationwide for ages three and up. Welcome home, Barbie!
About Mattel
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
