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Jazwares Launches Tube Heroes

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JAZWARES™ UNITES TUBE HEROES™ IN NEW GLOBAL BRAND
Toy Company Taps Top Online Talent for Toy Debut and New Partners for Licensed Portfolio Kick-Off

LAS VEGAS, NV – June 8, 2015 – Jazwares™ a leader in the toy and entertainment marketplace, announced today the launch of its newest brand, Tube Heroes™, featuring today's hottest digital media personalities as a single, unified and powerful portfolio.

Tube Heroes™ represents the best of today's online entertainment and will unify a power-packed portfolio of cyber celebrities including, CaptainSparklez, Sky, TDM and KSI, among 37 others. With a combined visibility of more than 18 billion views and 83 million subscribers for its stars, Tube Heroes™ will focus its digital entertainment and social media personality prowess into one of this year's most highly anticipated brands.

The global toy rollout for Tube Heroes™ includes action figures, plush and role play items, launching this month, and will be complemented by a full, licensed portfolio, debuting this fall. The new licensing program will begin its build with apparel partner, Bioworld, and accessory partner, Accessory Innovations.

"Tube Heroes unites top talent from the greatest surge in media today," said Laura Zebersky, CCO & Executive Vice President, Global Sales & Licensing, Jazwares™. "With our own stylized platform, we have started a signature line and wave of products that will combine our efforts with the best partners in the industry."

The launch of Tube Heroes kicks off the 2015 Licensing Expo for Jazwares™ and is the first of several exciting new brands to be announced by the company this week.

For more information about Tube Heroes™ please visit www.tubeheroes.com. For more information about all of Jazwares' current lines, please visit www.jazwares.com.

About Jazwares™
With its focus on creativity, innovation and quality, Jazwares™ has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, the company's products feature some of the best entertainment properties in the world. Today, through the expertise of its product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. Jazwares' portfolio includes: Minecraft™, Adventure Time™, Peppa Pig™, Chuck & Friends™, Terraria™, Plants vs. Zombies™, Flick-to-Stick Bungees™, Star Wars™ and Tube Heroes™, among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at affordable prices. For more information about Jazwares™, please visit www.jazwares.com.

About Bioworld Merchandising
BIOWORLD is an industry leader in licensed apparel, sleepwear, and accessories with distribution across all channels of retail and partnerships with all the key entertainment, gaming, national brands/icons, pop culture licensors. Our goal is to build licensed brands by developing innovative quality product that resonates with the consumer. Bioworld's cross category capabilities enables us to create strong trend right merchandise statements at retail. We have implemented ground breaking speed to market solutions enabling retailers and licensors to maximize opportunities. Bioworld has built the infrastructure to handle the day to day business needs including: design, marketing, branding, production, sourcing, sales and distribution. For more information, go to www.bioworldmerch.com

About Accessory Innovations
Accessory Innovations is a leading manufacturer in the licensed accessories industry with 25 collaborated years of industry experience to offer retailers the most innovative product. Their wide range portfolio of entertainment properties and brands allows them to appeal to multiple demographics, making them the ultimate destination for accessories for the entire family. Accessory Innovations is continuously seeking out new brand rights and fabrication techniques to create collaborations that integrate the hottest trends, fine design touches and latest technologies into their designs. As a premier resource for accessories, Accessory Innovations holds an array of branded and entertainment properties: Star Wars, Despicable Me, Ninja Turtles, Monster High, Barbie, Sesame Street, My Little Pony.

Submitted by News on Tue, 2015-06-09 00:47

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