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JAZWARES™ EXPANDS DEAL WITH TERRARIA™FOR GLOBAL REPRESENTATION
Jazwares™ to Build Licensed Product Portfolio & Animation Plan Based On Hit Video Game
LAS VEGAS, NV – June 9, 2015 – Jazwares™, a leader in the toy and entertainment marketplace, announced today an expanded global partnership for the hit video game, Terraria. The Florida-based toy company, producer of the game's surging toy line, will represent the brand's licensed product portfolio and animation rights worldwide.
Terraria™, the award-winning, action-adventure, sandbox video game has become a global phenomenon, inspiring the popular global toy line as well as an online animated series, both launched in 2014. The expanded product portfolio – including soft lines, hard lines and publishing partners – will be announced next month and will begin to hit stores this fall. New partnerships will be announced next month.
In all its forms, players and fans are called to dig, fight and build their way to fun. Jazwares™ has worked closely with Terraria publisher, Re-Logic, and the game's creator, Andrew Spinks, to capture this call to action, as well as the game's look and feel.
"We are extremely excited to broaden our relationship with Jazwares," said Re-Logic's Business Director, David Phelps, "The momentum built from the toy line has our brand primed for success in other categories."
Laura Zebersky, CCO & Executive Vice President, Global Sales & Licensing, Jazwares™ echoed Phelps' excitement: "Terraria has proven itself to be a top-tier boy's brand. We're thrilled to work with Re-Logic on a wider basis and utilize the full strength of our global relationships and distribution."
Action figures, plush and role play toys have been a success at retailers, and the 2015 line will be highlighted by the multi-level Biome Playset and accompanying international television advertising campaign this fall.
About Jazwares
With its focus on creativity, innovation and quality, Jazwares™ has established itself as a well-respected leader in the licensed products industry. Delivering diverse lines of toys and consumer electronics, the company's products feature some of the best entertainment properties in the world. Today, through the expertise of its product development team, Jazwares continues to offer a wide array of merchandise at major retailers globally. Jazwares' portfolio includes: Minecraft™, Adventure Time™, Peppa Pig™, Chuck & Friends™, Terraria™, Plants vs. Zombies™, Flick-to-Stick Bungees™, Star Wars™ and Tube Heroes™, among others. Jazwares' goal is to invent toys and related products that are new to the marketplace, featuring the brands kids want at affordable prices. For more information about Jazwares™, please visit www.jazwares.com.