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Bratz Launches Customizable Dolls With Target
The Iconic Fashion Doll Brand Premieres Exclusive Create-A-Bratz Experience Along With Fun And Funky Fashion Exclusively At One Of The Nation's Largest Retailers
VAN NUYS, Calif., Aug. 3, 2015 -- MGA Entertainment (MGAE), the world's largest privately owned toy company, announced today that its blockbuster fashion doll franchise, Bratz, is hitting Target stores and Target.com with an exciting new line of products, apparel and accessories. In addition to the four classic Bratz doll characters, Target guests are invited to customize their own doll through the Create-A-Bratz experience on Target.com. To complement the doll assortment, Target will also carry an exclusive apparel and accessories collection for girls in sizes XS (4-6) to XL (14-16).
"Bratz is back and stronger than ever – providing girls with a creative outlet for play, fashion, and cultivating friendships," said Isaac Larian, CEO of MGA Entertainment. "Target is a great brand to give our consumers a Bratz experience like no one else."
The Create-A-Bratz experience on Target.com puts the design experience in the hands of Target guests. Fans of the brand can visit the retailer's website to create custom versions of the dolls with more than 3 million combinations of hair, skin, and eye colors along with clothing and accessories options – all at the click of a button.
"We're always looking for the newest and best products that excite our guests and we're thrilled to again be offering the Bratz brand," said Scott Nygaard, senior vice president of Merchandising at Target. "The coolest part about the new Bratz at Target is the Create-A-Bratz experience on Target.com. We know customization is important for kids and with this tool anyone can build a Bratz doll that reflects their personal style."
Exciting new additions to the line will also include a winter holiday play set exclusively at Target. Purchase Bratz products and get the first look at the Create-A-Bratz experience today at www.target.com. For more information on Bratz, visit www.bratz.com.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company licenses its products in such areas as home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi and Va™, and Zapf Creation®.
About Target
Minneapolis-based Target Corporation serves guests at 1,799 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.