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Hasbro Announces Its Newest Sustainable Packaging Initiative; Company to Improve Product-to-Packaging Ratios for Range of Global Brands
Effort will reduce environmental impacts by minimizing material used
PAWTUCKET, R.I. -- April 10, 2012 -- Global branded play leader Hasbro, Inc. today announced plans to reduce materials used in product packaging for many of its highly popular global brands, including MY LITTLE PONY, NERF and PLAY-DOH. This new initiative will result in an approximate 15 percent improvement in the average product-to-package ratio of brands and products included in the initiative, with retail availability of Hasbro products in the more environmentally-efficient packaging beginning this year.
Over the next two years, retailers and consumers will begin to see an even broader range of packaging efficiencies put in place, including redesigned disposable boxes and blister packs that use less material. As an example, a more efficient package design for the 2013 MY LITTLE PONY assortment pack is expected to reduce the size of shipping containers by 20 percent, creating transportation efficiencies.
Packaging that serves the dual purpose of long-term storage, such as game boxes, is not included in the initiative.
"Improving Hasbro's product-to-package ratio underscores our long-standing commitment to environmental sustainability," said Duncan Billing, Hasbro's Global Chief Development Officer. "This initiative is designed to streamline our manufacturing processes and reduces our use of natural resources, providing consumers with more manageable and environmentally responsible packaging for our products."
Reducing total packaging size is the most recent effort in a series of sustainable packaging initiatives by Hasbro, all of which are designed to minimize the environmental impact, including:
In addition to these leading sustainable packaging initiatives, Hasbro is committed to continuous improvement in corporate social responsibility. The company's CSR efforts focus on three key priorities: product safety, manufacturing ethics and environmental sustainability.
In recognition of Hasbro's companywide CSR efforts, the Ethisphere Institute named the company one of the "2012 World's Most Ethical Companies" in March 2012. Hasbro was also included among the 2012 winners of the U.S. Environmental Protection Agency's Climate Leadership Awards, which recognize corporate, organizational and individual leadership in addressing climate change and reducing greenhouse gas (GHG) emissions.
To learn more about Hasbro's CSR progress, please visit http://www.hasbro.com/csr.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies." Learn more at http://www.hasbro.com.
Submitted by News on Tue, 2012-04-10 22:38