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Crayola and Mattel Announce Colorful New Multi-Year Worldwide Licensing Partnership
Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App
EL SEGUNDO, Calif. -- April 11, 2012 -- Mattel, Inc., the world's largest toy company, and Crayola, the largest children's art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors.
Submitted by News on Wed, 2012-04-11 15:33