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TOMY's 2013 Spring Preview


TOMY's 2013 Early Introductions Reveal Commitment To Innovation And Global Focus

Timed to coincide with Fall Toy Preview, TOMY offers a sneak-peek at its 2013 highlights, spearheaded by the introduction of the new Pokemon line

OAK BROOK, Ill., Oct. 3, 2012 -- TOMY International, a leading global designer, producer and marketer of a broad range of toys and collectible products for children of all ages, previews its 2013 spring introductions in conjunction with the opening of Fall Toy Preview in Dallas, TX. TOMY kicks-off 2013 with the introduction of its Pokemon™ toy line, alongside innovative introductions across existing owned and licensed brands.

"TOMY's 2013 spring line sets the stage for this year's introductions, all focused on a blending of design, technology and innovation," states Greg Kilrea, President of TOMY International. "The recent announcement of our global toy partnership agreement for the sought-after Pokemon brand is just one example of how the strength of our unified organization positions us for exponential growth. Watch for innovation and an eye toward global reach in existing as well as new brands as the rest of our 2013 launches are unveiled."

For Spring 2013, TOMY brings enhanced innovation to the ground-breaking Chuggington Die-Cast Railway and award-winning Chuggington Wooden Railway, introduces its all-new Pokemon line featuring new play patterns and action-packed product, reveals a revamped Tomica line, previews toys with game-racing excitement in its Mario Kart 7™ line, debuts its Pajanimals line and builds upon its heritage brands Lamaze®, John Deere and Dinosaur Train.

Chuggington™ by TOMY
Based on Ludorum's popular animated series, Chuggington, and on the heels of a successful holiday launch in 2012, the Chuggington Die-Cast Railway was recently named to the HOT 20 toy list by The Toy Insider. TOMY has expanded both the classic Chuggington Wooden Railway and the best-selling Chuggington Die-Cast Railway ( systems for 2013. Spring highlights include:

Pokemon by TOMY
Beginning in 2013, TOMY International will be the exclusive licensee and distributor for Pokemon in categories including figures, figure accessories, plush and more, making TOMY Group the unified global toy partner for the sought-after brand, one of the world's leading kids' entertainment franchises. TOMY's Pokemon line is anchored by products that integrate key play patterns for the brand which include catching, training and battling, and introduces a range of figures, novelty and basic plush for Pokemon fans of all ages. Highlights for spring 2013 include:

Tomica by TOMY
Tomica has always been a land where imagination lives. Now, with a new look and themes focused on heroes and rescue scenarios, the Tomica line of internationally-acclaimed toys is poised to save the day in the boys' action aisle! Tomica is the only playset world that provides a total action experience in the box, integrating same-scale realistic die-cast vehicles, motorized trains, road and elevated track, character/hero play, environmental playsets, cool, multi-leveled innovation and function into one, easy-to-construct, imaginative story and world. Highlights for early 2013 include:

Lamaze® by TOMY (
Encouraging early development of the senses, TOMY's Lamaze ( toys spark creativity, introduce discovery and support healthy sensory development. Working with child development experts, Lamaze creates toys that delight babies at each stage from birth to 24 months. Spring 2013 introductions include:

John Deere from TOMY
TOMY's John Deere brand promotes both farm and construction play in a complete product line covering everything from preschool toys to ride-ons, thematic R/C vehicles and high-end collector replicas. For 2013 the focus is on delivering new play patterns, innovation and features across all John Deere segments. Spring product releases include:

Mario Kart from TOMY
TOMY introduces product based on the new Nintendo® game release of Mario Kart 7™ for 2013. Look for mini die-cast, infrared controlled vehicles and track sets along with radio controlled vehicles that let kids drive game-racing action! 2013 highlights include:

Dinosaur Train from TOMY
Based on The Emmy®-nominated animated preschool series from The Jim Henson Company, TOMY's Dinosaur Train line incorporates elements from the animated series and delivers a product line that is engaging and educational. Building on successful categories, early 2013 focuses include:

Pajanimals from TOMY
TOMY debuts its complete line of toys based on The Jim Henson Company's popular series Pajanimals, which airs daily on 24-hour preschool television channel Sprout and on the new Saturday morning NBC Kids block. Pajanimals follows the adventures of four sweet and gentle characters - Sweetpea Sue the pony, the excitable duck Squacky, the creative cow CowBella and the optimistic puppy Apollo. Through their imaginary journeys, these cuddly musical puppets venture out on amazing adventures of discovery, modeling the skills preschoolers need to move through their days successfully. Pajanimals is produced in Northern Ireland as a co-production between The Jim Henson Company, Sprout and Northern Ireland's Sixteen South Television. Early 2013 offerings include:

About TOMY International
TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers, infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as Chuggington, Pokemon Dinosaur Train, John Deere, Disney's Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

Submitted by News on Thu, 2012-10-04 12:46


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