Walmart's Talking Holiday Toys Survey Reveals That Kids Will Do Almost Anything for Their Holiday Toys... Except Eat Spinach
Survey Finds Parents Choose Holiday Toy Destination Based on Low Prices
BENTONVILLE, Ark., Nov. 27, 2012 -- Kids are willing to do almost anything to get the toys they want for Christmas according to Walmart's Talking Holiday Toys Survey, which found that 68 percent of kids said they would clean their rooms daily for a year, while 84 percent would work hard and give up playtime. But every child has limits; only 23 percent of kids would eat spinach for a year to get their holiday toys. The Walmart-commissioned survey also found that mom and dad favor educational toys and are focused on price.
"The survey reflects what we are seeing in our stores. Parents are intent on fulfilling their kids' holiday toy wish lists and at the same time, are looking for the most affordable options," said Laura Phillips, senior vice president of toys, seasonal and celebrations, Walmart U.S. "As the largest seller of toys in the U.S. we have a unique ability to leverage our size and scale in a way that meets those needs and helps parents deliver a Christmas to remember."
Walmart's Talking Holiday Toys Survey, which polled 1,009 children between the ages of 3 – 11 and their parents, also discovered:
"We have seen that educational toys – including kids' tablets – are one of the most popular categories this year," shared Phillips. "To meet this demand, we have significantly increased the quantity of educational tablets in our stores and are adding new products throughout the season. This is just one example of how we've worked closely with our suppliers to help ensure we have the toys both kids and parents want."
In addition, as part of Walmart's Toyland Tuesday toy rollback program, where Walmart has been rolling back prices on toys every Tuesday beginning in October, the retailer is offering parents the opportunity to vote on their toy savings. On Nov. 29 and Dec. 6 parents can choose between two toys to go on rollback the following Tuesday.
Survey Methodology
The "Walmart Talking Holiday Toys Survey" was conducted by GfK Public Affairs & Corporate Communications utilizing GfK's KnowledgePanel. The survey polled 1,009 children between the ages of 3-11 and each child's parent in September 2012.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 200 million customers and members visit our 10,400 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmartnewsroom. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
