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BANDAI AMERICA AND SABAN BRANDS CELEBRATE THE 20TH ANNIVERSARY OF POWER RANGERS WITH AN ALL NEW TOY LINE INSPIRED BY POWER RANGERS MEGAFORCE TV SERIES
Cypress, California – February 6, 2013. -- Saban Brands and Bandai America Incorporated are pulling out all the stops for the epic 20th season of Power Rangers. The all-new Power Rangers Megaforce TV series will captivate kids as well as long-time fans and drive an inspired toy line that delivers on the series' action and excitement. Additionally, the toy line integrates key elements from the TV series with mobile innovation that allows for a deeper play experience, all while celebrating 20 years of Power Rangers.
Since its inception in 1993 with the iconic Mighty Morphin Power Rangers series, the brand has been recognized throughout the world for its exciting and humorous adventures that feature ordinary teenagers who "morph" into superheroes and call upon their robotic Zords and Megazords in the fight against evil. With Power Rangers now in its 20th season, Bandai America is once again bringing authenticity from the series to the shelf, by delivering unique show elements into the various play patterns of the toy line. In Power Rangers Megaforce, the Rangers use Power Cards in their fight against evil. Bandai has ensured that every toy in the line comes with at least one Power Card with multiple ways to play.
"These Power Cards provide a great feature to connect with the history of this iconic series," said Brehan Maul, Senior Director Brand Management of Bandai America Incorporated. "Every Ranger from the past will be represented in the hundreds of Power Cards we are making available through our toy line, Acton Card Game and promotional partnerships."
The Power Cards can be used with multiple role-play items to unlock show accurate sound effects. Kids can collect Power Cards of their favorite Rangers from the past to play the Power Rangers Action Card Game, the first-ever Power Ranger trading card game featuring all the Rangers from the Power Rangers universe. Additionally, kids can bring their Power Cards to life with the Power Rangers Card Scanner App available for download on smartphones and tablets. This free app allows the consumer to scan their Power Cards to unlock videos of that character in action.
For fans of the classic Mighty Morphin Power Ranger series, Bandai will be bringing back some legendary items with a new twist. This year, fans will see the release of an updated version of the original Mighty Morphin Morpher and the Mighty Morphin Megazord, both with die-cast parts. Additionally, classic Ranger chase figures will be seeded throughout the line in almost every scale and style.
Highlights in the Power Rangers Megaforce toy line by Bandai are:
Armored Might Figure (SRP $16.99)
When the battle rages take the action to the next level by attaching the armor and multiple weapons to your Armored Might Figure! The figure comes with a ton of battle gear for an even more extensive play pattern and value. Each figure also features over 20 points of articulation to create the most realistic and amazing battle poses. As a celebration of the 20th Anniversary, these figures come in Megaforce and Mighty Morphin styles.
About Saban's Power Rangers Megaforce
Power Rangers Megaforce is the all-new season of the No.1 live-action kids action series on television. The new series, which airs Saturdays at 1p.m. (ET/PT) on Nickelodeon, delivers mega action, humor, excitement and entertainment, in addition to the core themes of friendship, teamwork, fitness, and helping others. Power Rangers Megaforce premieres as Saban Brands celebrates the 20th Anniversary of the Power Rangers franchise, which is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States. The series followed the adventures of a group of ordinary young people who "morphed" into superheroes. It was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks. SCG Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit http://www.powerrangers.com.
About Bandai America Incorporated
A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, Ben 10™ and Little Battlers eXperience™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at http://www.Bandai.com.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit http://www.sabanbrands.com.