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Toy Industry Trends for 2013

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Toy Trends for 2013 Announced by Toy Industry Association, Official Voice of Toy Fair

"So Retro!" ... "Pop Culture Persuasion" ... "360 Degree Play ... and "Enticing Teens & Tweens" Among Top Trends

NEW YORK, Feb. 11, 2013 -- From toys that are "So Retro!"... to arts and crafts inspired by "DIY Design" television shows... and playthings for sociable teens and tweens, the hottest toy trends of 2013 were unveiled by the Toy Industry Association (TIA) today at its 110th American International Toy Fair.

After searching high and low through 150,000 products now on display at the Jacob K. Javits Convention Center in New York City, TIA's toy trend experts have uncovered a new crop of trends that are sure to be on every child's holiday wish list this year.

"Toy Fair '13 is showcasing a huge variety of toys and games that encourage hands-on play and engage everyone – from the youngest of children right through to tweens, teens, and even adults!" said Adrienne Appell, TIA trend expert. "We are also seeing a more seamless integration of technology into playthings... this is a huge coup for the toy industry, which has managed to incorporate up-to-the-minute tech advances into their toys while still preserving traditional play patterns that kids love."

The trends were unveiled at a "Toy Trends Tea" hosted this afternoon by TIA – owner and operator of Toy Fair and official voice of the toy industry. A video of the presentation will be posted to the Toy Fair 2013 and TIA websites (http://ToyFairNY.com / http://ToyAssociation.org).

A summary of the six top trends follows:

The Toy Industry Association also tracks a broad range of ongoing cross-sector trends, such as toys celebrating significant anniversaries and entertainment properties that span blockbuster movies or brands.

For tips on toy safety and trends year-round, visit ToyInfo.org.

About the American International Toy Fair (http://www.ToyFairNY.com)

Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA).

The largest toy trade show in the Western Hemisphere, the show brings together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents to showcase an estimated 150,000 toy and entertainment products to 7,000+ unique retail outlets from 100 countries.

About the Toy Industry Association (TIA) (http://www.ToyAssociation.org)

TIA is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages, representing more than 600 companies who account for approximately 85% of domestic toy sales. Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety and works with government, consumers and industry on ongoing programs to ensure safe and fun play.

Submitted by News on Tue, 2013-02-12 02:01

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