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Hello Kitty Fashion Music Wonderland at Comic-Con

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Sanrio Makes Comic-Con International Debut with Hello Kitty® Fashion Music Wonderland Experience

TORRANCE, Calif., July 9, 2013 -- Sanrio will make its official debut appearance at Comic-Con International in San Diego July 18th-21st, with Hello Kitty Fashion Music Wonderland, an interactive experience that will brilliantly bring Japan's energetic pop culture to life. Fans will be treated to a colorful, anime-rich experience that will include giveaways, limited edition products, appearances by Hello Kitty and special guests from Sanrio's Tokyo headquarters, as well as the launch of a new graphic novel, Hello Kitty Fashion Music Wonderland. While Hello Kitty has appeared with partners and collaborators at Comic-Con in the past, 2013 marks the first year that Sanrio is bringing an interactive Hello Kitty fan experience to this famous gathering. Blending the worlds of anime, cosplay, product exclusives, Japanese street culture and superfandom, Hello Kitty Fashion Music Wonderland syncs perfectly with the passionate fan culture that is celebrated at Comic-Con.

About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smileĀ®" philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

Submitted by News on Wed, 2013-07-10 14:05

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