K'NEX® Brands And PopCap Games, A Division of Electronic Arts, Announce New Licensing Relationship
Officially-Licensed Building Toys by K'NEX Will Allow Kids to Build & Play in the Plants vs. Zombies™ World
Hatfield, PA, August, 2013 – Plants vs. Zombies™ fans will soon be able to build and play with characters from their favorite game with new licensed building toys by K'NEX®. PopCap® Games (a division of Electronic Arts), creator of the popular gaming franchise and K'NEX, the only U.S. construction toy company focused on Building Worlds Kids Love®, are pleased to announce their new agreement to create a line of building toys based on the Plants vs. Zombies games.
The relationship combines the award-winning K'NEX building system with your favorite Plants vs. Zombies characters, bringing them from the digital screen to the construction aisle for the first time. With over 30 Game of the Year awards, Plants vs. Zombies is a global brand that is popular across the U.S., Europe and Asia, and appeals to male and female audiences ages 4 through 104.
"Plants vs. Zombies Building Sets from K'NEX will bring these exciting characters to life in a new way," said Michael Araten, President of K'NEX Brands. "Children of all ages will have the opportunity to build the Plants vs. Zombies neighborhood they love right in their own homes. Just like in the game, the builder will meet, greet and defeat legions of fun-dead zombies with a powerful army of plants! I can't wait to see how fans will take their digital game skills and use them in the real world!"
K'NEX will provide a sneak peek of the new Plants vs. Zombies building sets at NY Toy Fair in February 2014, and the K'NEX Plants vs. Zombies product line will become widely available in the Fall of 2014. Sets will include popular characters from Plants vs. Zombies such as Sunflower, Wall-nut, Peashooter, Zombie, Mummy Zombie, Pirate Zombie and other popular elements from the game. Designed for children ages 5+, the building sets will bring the fun of the games to life and expand its appeal through a rewarding, age-appropriate K'NEX building experience.
About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children and is America's STEM building solution. Winner of over 250 international awards and recognitions, K'NEX, America's building toy company, is focused on Building Worlds Kids Love and encourages youngsters to "imagine, build and play." From the living room to the classroom, K'NEX has building toys specially designed for every age group and skill level. The K'NEX family of brands includes K'NEX Building Sets, K'NEX Thrill Rides, K'NEX Education, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™ and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit www.knex.com or www.rodongroup.com.
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, and Shanghai.
PopCap and Plants vs. Zombies are trademarks of Electronic Arts Inc. and its subsidiaries.Submitted by News on Thu, 2013-08-22 18:10