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2012 Toy Fair

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JAKKS Pacific 2012 Girls Toys Highlights

February 2012 - JAKKS Pacific

Winx Club

Winx Club, the hot new Nickelodeon show, is an animated modern fantasy adventure series that follows six best friends – Bloom, Stella, Flora, Musa, Tecna and Aisha – enrolled in Alfea College, the finest fairy school in all the realms. When trouble arises, the Winx Club transform into beautiful fairies who use their unique magical powers to fight villains and save the world from evil. Now you can collect all the fairies and relive their magical adventures with the new line of dolls, play sets and role-play items from JAKKS Pacific and Creative Designs International!

The 11.5" Basic Fashion Dolls feature the Winx Club girls in their fashion-forward 'everyday' outfits straight from the show. With seven points of articulation and a beauty brush included, you can style your friends for a fabulous night out. Available in two Collections, Concert and Everyday. (SRP $12.99) The 11.5" Deluxe Fashion Dolls feature the six friends with eleven points of articulation, super deluxe trend-setting outfits and spectacular hinged wings showcasing beautiful Believix style. (SRP $19.99)

Submitted by News on Fri, 2012-02-10 02:20

Hasbro to Make Toys Based on Zynga's Games

Industry Gaming Leaders Hasbro and Zynga Announce Global Partnership

Hasbro signs exclusive worldwide strategic alliance to develop wide range of products based on Zynga's highly popular and iconic brands

SAN FRANCISCO & PAWTUCKET, R.I. -- February 9, 2012 -- Hasbro, Inc. and Zynga announced today a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga's popular social games and brands. As the world's largest social game developer with more than 227 million monthly active users, Zynga has created some of the world's most popular social game brands including FarmVille, CityVille and Words With Friends.

Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga's game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.

Submitted by News on Thu, 2012-02-09 17:40

Nickelodeon Brand Summary for 2012 Toy Fair

Nickelodeon Debuts Its Strongest Entertainment Toy Portfolio Ever With New Products For Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora, SpongeBob, and Victorious at Toy Fair 2012

Playmates Toys, JAKKS Pacific, Fisher-Price, The LEGO Group, and Spin Master Will Partner with Nickelodeon to Unveil New Toys for 2012

NEW YORK, Feb. 9, 2012 -- Nickelodeon is headed to Toy Fair 2012 with its most comprehensive and diversified toy portfolio ever, based on popular entertainment brands for preschoolers, kids, and tweens. Nickelodeon will unveil products for both new and established properties, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

Submitted by News on Thu, 2012-02-09 17:00

Hasbro Brand Summary for 2012 Toy Fair

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

Submitted by News on Thu, 2012-02-09 16:41

K'NEX & Hasbro Modernize Tinkertoy Sets

K'NEX BRANDS And HASBRO Announce TINKERTOY® Licensing Partnership And 2012 Product

Familiar Nostalgic Play Pattern Enhanced by Stability & Durability

Hatfield, PA - February 09, 2012 - K'NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce their partnership with Hasbro to create a modern, revitalized line of the classic toy brand: Tinkertoy.

Specially designed for children ages 3 and up, Tinkertoy is a name that stands for wholesome, enduring fun. Created in 1913 after children were seen playing with pencils and empty spools of thread, it developed into a national phenomenon that inspired children to use their imaginations, and was nominated into the National Toy Hall of Fame in 1998.

Submitted by News on Thu, 2012-02-09 05:58

Deadmau5 x Toy2R Teaser

toy2r

February 2012 - Toy2R brings vinyl back to music with the announcement of a licensed collaboration with Grammy nominated phenom - DEADMAU5.

Roaming the floor during next week's Toy Fair trade show, Toy2R will be hyping this project as well as other hot 2012 releases. Wholesale interest should email info@toy2rusa.com for more information.

Stay Tuned...

Submitted by News on Wed, 2012-02-08 17:56

Star Wars Scene-It? Game

Screenlife Celebrates 10th Anniversary Of Scene It? with First-Ever Star Wars(TM) Scene It? Game Revealed at 2012 NY International Toy Fair

Entertainment Trivia Game Series Adds New Titles, Streaming Options

Submitted by News on Wed, 2012-02-08 17:14

Skylanders Giants Announced

Skylanders Giants

Big Shoes Filled -- Skylanders Giants™ Revealed at the 2012 American International Toy Fair

New Game to Build on the Landmark Success of its Predecessor, Skylanders Spyro's Adventure™

Next Chapter in the Franchise Introduces More Than 20 New Figures Including Super-Sized Giants and Characters Featuring Light Technology

Global Marketing Partnership With Toys"R"Us Grows Alongside The Game

SANTA MONICA, Calif., Feb. 7, 2012 -- Bring Your Toys To Life™. This novel premise takes a monster step forward with the worldwide unveiling of Skylanders Giants, the follow-up to the most successful kids' IP launch of the year.(1) Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15.

Submitted by News on Tue, 2012-02-07 16:35

Awkward Family Photos Board Game & Puzzles

All Things Equal to Introduce New Board Game and Puzzles Based on the Popular Website AwkwardFamilyPhotos.com

MIAMI BEACH, Fla., Feb. 7, 2012 -- All Things Equal heads to the New York Toy Fair next week to introduce a new board game and puzzle collection based on AwkwardFamilyPhotos.com, one of the world's most popular comedy websites with 20 million visitors monthly and two New York Times bestselling books. All Things Equal also celebrates the 15-year anniversary of their flagship game, Loaded Questions®.

"We're excited to build on the success of our Loaded Questions games with a brand that has worldwide appeal and brand recognition," says Eric Poses, President of All Things Equal. "The Awkward Family Photos® game and puzzles continue the hilarity people experience from the website."

Submitted by News on Tue, 2012-02-07 15:52

K'NEX: 20 years of American Made Toys

K'NEX® Celebrating 20 years of American Made Toys
2012 product line will be shown at NY Toy Fair.

Hatfield, PA - February 06, 2012 - K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, will be celebrating 20 years of American Made toys with retailers and fans alike at the Javits Convention Center in New York during American International Toy Fair®, being held February 12th through the 15th.

"Celebrating our 20th year by sharing our new product line with the media and our valued retail partners is exciting," said Michael Araten, President and CEO of K'NEX and The Rodon Group. "K'NEX is proud to be able to offer consumers high-quality toys at a reasonable cost - 90% of which are made right here in the USA."

Submitted by News on Mon, 2012-02-06 17:25

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