I received this newsletter on Friday. At first, it seemed rather crass, and poorly timed, but then I read on and felt that their hearts were in the right place. However, I can't help but feel like 10% seems a bit low in terms of a donation of the sale revenue. What do you think? Here's the text of the newsletter:
Emergency Comics Sale For Shooting Victims
(To view this email as a web page, go here.)
Howdy!
Today has been a day of horror, followed by relief. Horror at the news coming from Aurora of the mass shooting of moviegoers attending last night's showing of Dark Knight Rises, relief at the discovery that none of our immediate Mile High Comics family and friends were killed or injured. We were also quite relieved to discover that this deranged shooter had no apparent connection to comics, and seemingly picked the Dark Knight attendees to kill simply on the basis of the fact that they were trapped in a sold out auditorium, with no way to escape. We may yet hear that some of our local comics fans were among the victims, but information about who was killed and injured is still trickling out very slowly...
While we do not yet know the identities of the victims, it is clear by the fact that they were willing to attend a midnight showing of Dark Knight Rises that they were, at least by some measure, comics fans. That being the case, I think that it is beholden upon all of us in the comics world to pull together to help them in their time of need. For the families of the dead, we want to help with funeral expenses. For the wounded, we want to help with medical bills.
To accomplish those very important goals we will need the help of all comics fans. I am asking you today to consider placing an order with us over this next week, utilizing a special new 60% off codeword that I am putting into effect today: HELPHEAL. This new codeword will allow you to purchase any of our eight million of our back issue comics and magazines at a full 60% off. We will then contribute 10%' of the net total amount of your order to as as-of-yet unnamed fund that will be set up to help the victims. The only restrictions on this 60% off codeword is that our new comics and CGC-Graded comics and magazines are not included, as well as our books and the non-comics items that we offer.
While the 60% off HELPHEAL codeword can not apply to books, I am having all of our books prices slashed in half for you this afternoon right on our website, excepting only brand new releases. At 50% off we earn nothing on most of our trade paperback and hardback book sales, so that 10% that we will be contributing on your behalf to the HELPHEAL fund will essentially be coming out of our own pocket. That small sacrifice will be well worth it to us, however, if it helps the victims (or the families of the dead) through this awful nightmare.
I will close today's newsletter by expressing my personal condolences, and those of all of us in the Mile High Comics family, to all those who had a loved one killed or injured in this horrible tragedy. I encourage everyone to be generous with their hugs today, as these kinds of dreadful events cast a pall over everyone as we all realize just how quickly the caprice of circumstances can change our lives, forever. As a case in point, I was at a different movie theater last night (just 30 miles from the shooting) with my wife, Nanette, my daughter Tanith, and her fiancé Shawn. Had the shooter chosen to instead make the quick drive from Aurora to Boulder, the horror of last night could have easily been ours to bear...
Sincerely,
Chuck Rozanski,
President - Mile High Comics, Inc.
July 20, 2012 Advance Previews
of next weeks comics from
Archie Comics
P.S. Please note that all of our free comics giveaways are void effective immediately if you contribute via the HELPHEAL codeword. Simply put, we can't afford to give away 10% of every order that we receive, plus free comics, too. Thank you for your understanding.