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Mattel - UC Berkeley Innovation Challenge

3 replies [Last post]
Tue, 2012-10-09 20:17
Joined: 2012-10-09


You have been invited to participate in the Mattel - UC Berkeley Innovation Challenge!

We are a team of graduate and undergraduate students in the UC Berkeley Haas School of Business, and we are asking your help to come up with innovative and game-changing ideas for Mattel Inc (the toy company). The official challenge is as follows:

What new and disruptive products, services and/or business models can Mattel pursue to grow its core brands, build new franchises, markets, and customer bases?

The top three contributors are eligible to win an Outstanding Innovation Award issued by the Center of Open Innovation at the Haas School of Business at UC Berkeley. The award will be an acknowledgement of your innovation from a top Research University in the United States.

In addition, the the top contributor will receive a $200 Mattel gift card, and the second and third place participants will each receive a $150 Mattel gift card. We expect fewer than 50 participants, so you chances of winning are quite favorable!

A few seed ideas have already been posted. You are encouraged to develop these ideas further, as well as post your own ideas.

The competition runs until November 5th. Please click this link to register and learn about the guidelines for participation:

We look forward to seeing what great ideas you have!

UC Berkeley Haas School of Business Students


Lanny O'Connell, Senior
UC Berkeley
Haas School of Business

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Joined: 2012-01-04

So, we're suppose to give you new ideas for products, services, and business models which could potentially make Mattel a lot of money, and in exchange we MIGHT get a $200 gift card?
No thank you. If I somehow manage to come up with an idea that's worth money I'm not just going to hand it over to Mattel (or any other large company).
Oh, and did you mean to type "new and disruptive products, services and/or business models". Are you really looking for a disruptive service?

Jeff Bohn's picture
Joined: 2012-01-04

I questioned it too, but it is an actual term.

Joined: 2012-01-03


You forgot to mention how we'd also be doing their school work for them.

And how sad it is that Mattel is so bad at anything that doesn't sell itself (like Hot Wheels, Barbie and Disney stuff) that, despite being given feedback from the online community on what they're doing wrong and how they can improve, they still decide to get a bunch of business students to go ask the internet for them.


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