Stopped off at my local store today and picked up the DC 2 pack with Yellow Hal and Blue Kyle. The price went up to $37.99 from $34.99. I told them that online it's $32.99(used to be $29.99) and so the cashier adjusted the price to $32.99. I used a $5 off coupon to lessen the sting. She then said that price-matching will be going bye-bye. The store manager was there and he also said the same thing. So do they really want to go down this road and shun their customers?