Apparently it's in a new Masterpiece Titan class for Transformers Generations. Pics can be found here. So cool! There's also Voyager versions of G1 Blitzwing (with Animated face??) and Springer that might as well be Masterpieces as well. They look to be the best modern Triple Changers yet. Deluxe line is looking pretty good, but it doesn't seem the scale is going back to normal. Still, we're getting our first Orion Pax figure and a pre-war Megatron (and whatever that Bumblebee is supposed to be). Those three come with IDW comics. Last three deluxe figures is the Optimus that had art leaked a while back, another Bumblebee, and an all new Trailbreaker that I can't really tell if it's supposed to have an overworked Earth mode or a Cybertron mode.
Hasbro is winning me back!
Emerje

Hasbro only left their display open to the press on Saturday which wasn't officially part of Toy Fair. Rest of the week seems to be retailers and whatnot only.