If you haven't seen IM3 yet, do not read any further...lots of SPOILERS.
I picked up the Iron Man 3 Lego sets about a month ago knowing nothing about the movie other than the charactors I had seen in the trailers and toys being solicated. I have ruined a lot of movies before, reading spy reports and set updates, so I try to stay away from SPOILER ALERTS from now on.
So after seeing IM3, good summer movie, no Avengers though, I started to think about the 3 Lego sets for this movie and realized 2 of the 3 sets are total BS not to mention War Machine wasn't even in the movie. Now I don't know if Lego got the 411 from Marvel on what to include in these sets, but the Mandarin was a complete non factor, so why is he in 2 of the 3 sets, and why not include more Extremis Soldiers, maybe making a battle pack instead of a speedboat chase that doesn't happen. So where is the Iron Patriot minifigure? In an upcoming game promotion with Walmart for a holiday season release.
With the real villian in the movie being Molten Man and his Extremis Army, I would have rather gotten some sets reflecting this storyline rather than pushing a twist from the movie. As I mentioned earlier, I did enjoy the movie. It had a great summer feel to it with lots of adventure, action, and comedy not seen in the previous two movies. But there are ways to promote the movie through mechandising without misleading the public, I'll bet this was Marvel/ Disney's fault.