Has Hasbro Toy Shop always had listings for toys that are only viewable after using their search tool?
I had been checking on and off for the new G.I. Joe Budo/Kwinn wave and figured if I bookmark the brand page that eventually the items would show up. During one of my visits, the page had the same old items, but under the recommendations at the page bottom, I saw a figure from the new wave and clicked it. Long story short, the only way you could find the wave is to type "Retaliation" in the search box.
Same thing for the new Avengers line and the new Marvel Universe wave, they don't show up when you visit the "Marvel" brand page, but they appear when you type in "Avengers" or "Universe" respectively.
At least I got the Joes I wanted, mind you these are pre-orders, but at least now I don't have to haunt the toy aisles and leave empty-handed.