The Barbie doll character is out-out-synch with the new social paradigm where women are wielding more power both within the house and at work than ever before.
Toys reflect the society. Specifically dolls help in creating role models for girls in a subtle but significant way. Today parents are looking for toys which will develop their daughters’ character and intelligence to nurture them to be future successful professionals, and toys like Barbie just don’t cut the ice.