One of the toylines mentioned in Warner Bros' press release is Batman Power Attack, with pictures of these two vehicle sets. They look like animated style Batman figures, but not based on any existing animated series. I compared them to the preview images of Beware the Batman and I don't think they're based on that either.
So I looked up Batman Power attack and found these Batman and Killer Croc figures listed on KMart.com.
I don't think we need yet another venue for multi-colored Batman variants. Still I'm all for original Batman toys like the days of Legends of Batman, Legends of the Dark Knight and (granted to a lesser extent) Batman Knight Force Ninjas. Or are these based on something I'm just not aware of?