As I hinted here a few weeks ago, I explore that very topic in a new blog over at AFI. Check it out if it suits you.
If you do, please ignore my picture. That was more than 50 pounds, and a lot of hair, ago.
-JJJ
http://www.actionfigureinsider.com/blog/jjjason/what-the-hell-kind-of-ma...

I first encountered He-man at Hamley's in London, when I was 5. Didn't know who they were but my parents got me He-man and Teela anyway. They came with the Alcala mini books so that was my first impression of the series. I used to read Marvel's Conan so I loved them that way. Later when I finally saw the animated series I thought it was rubbish.