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Looney Tunes at Licensing Show 2012


Licensing Show Set to Light Up with Looney Tunes

BURBANK, Calif., June 7, 2012 -- If you "tawt you taw a puddy tat" or you've been asking yourself "What's up, Doc!?," it might just be because the beloved characters that have made such sights and sayings part of the universal lexicon are hotter than ever. Warner Bros. Consumer Products (WBCP) is looking to turn up the heat next week in Las Vegas as it showcases a robust Looney Tunes licensing program for retailers and licensees from around the world at Licensing Show 2012.

looney tunes action figures

"The Looney Tunes are everywhere right now - animation, theatrical shorts, online, video games, home video and, of course, merchandise. All of this activity and success is driving our opportunities to develop a refreshed and ever-expanding product line for fans of all ages," said Brad Globe, President of Warner Bros. Consumer Products.

The Looney Tunes resurgence began with the launch of The Looney Tunes Show on Cartoon Network last year. The show, produced by Warner Bros. Animation (WBA), immediately took off in the ratings - delivering a 5.2 rating with Boys 6-11, and eventually hitting a season high 6.6 rating with the same Boys segment in conjunction with a nationwide retail promotion orchestrated by WBCP. During its first season run, The Looney Tunes Show out-delivered Cartoon Network's primetime rating average by +28% with Boys 6-11. Even ratings for the classic Looney Tunes airings saw a 20% spike in Boys 6-11 rating throughout The Looney Tunes Show's first season. (Source: Nielsen Galaxy Explorer, Live+SD US AA%.) At the same time, it has begun its global domination as The Looney Tunes Show hits international airwaves beginning in September 2011, and is now being watched by fans of all ages in the UK, France, Germany, Italy, Spain, Poland, Romania, Turkey, Australia, New Zealand, Argentina, Colombia and Mexico.

The Looney Tunes characters also returned to their roots in the past two years with the release of a number of all-new animated 3D theatrical cartoon shorts. Produced by Warner Bros. Animation and distributed by Warner Bros. Pictures in conjunction with family-friendly feature films, the shorts were created using state-of-the-art CG animation and rendered in stereoscopic 3D. The two most recent films - I Tawt I Taw a Puddy Tat and Daffy's Rhapsody - featured the voice of the legendary Mel Blanc via original songs he recorded in character in the late 1940s and '50s. Both I Tawt I Taw a Puddy Tat and 2010's Road Runner and Coyote short Coyote Falls made the Academy Award® shortlist for Best Short Film (Animated) and were nominated for an Annie Award for Best Animated Short Subject.

"We hold the Looney Tunes characters in the highest regard, and being able to help revitalize this franchise is an amazing opportunity and a privilege," said Sam Register, Executive Vice President, Creative Affairs, Warner Bros. Animation. "I am very pleased to see that our efforts have been received so well not only by the audience but also by the licensing community."

Warner Bros. Interactive Entertainment recently announced Cartoon Universe, a free-to-play, online world that will provide a safe, social environment for young kids to go on adventures, solve puzzles and play games with their favorite Looney Tunes characters, among others. Launching in North America in fall 2012 and international markets in 2013, Cartoon Universe will introduce a whole new generation to the animated antics of the Looney Tunes.

"The Looney Tunes characters have been enjoyed by generations and we are bringing them to life in a new way with Cartoon Universe, an online game filled with safe, social worlds designed just for kids," said Martin Tremblay, President, Warner Bros. Interactive Entertainment.

"We are very pleased with the incredible cross-company content support for the Looney Tunes. It's really unprecedented and it has allowed us to re-establish our licensing and merchandising program while re-engaging with fans from around the world," added Globe.

A key component of Warner Bros. Consumer Products' Looney Tunes merchandise program is master toy licensee The Bridge Direct, which is developing a comprehensive collection of products based on the classic Looney Tunes and The Looney Tunes Show. The multi-category product line, available at retail stores nationwide in fall 2012, will include plush, figures, playsets, vehicles and role play items.

Other WBCP licensing partners and new projects featuring the Looney Tunes include:

All of the above initiatives and programs complement the robust Looney Tunes activities that are currently activated in the marketplace, including:

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About Warner Bros. Animation

Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, with an innovative and talent-rich roster boasting some of the most accomplished writers, producers and artists working today. The studio is on the cutting edge of animation technology and has both CG and traditionally animated projects in current production and development. For TV, WBA produces series such as Green Lantern: The Animated Series, The Looney Tunes Show, MAD, Scooby-Doo! Mystery Incorporated, ThunderCats, Young Justice: Invasion and the forthcoming Beware The Batman for Cartoon Network. WBA also produces series and additional original content - including animated shorts - for Cartoon Network's multiplatform branded DC Nation programming block. In addition to TV programming, WBA produces theatrically released CG cartoon shorts featuring iconic Looney Tunes characters, rendered in stereoscopic 3D. WBA also creates the highly successful series of DC Universe Original Animated Movies for DVD. Producing for multiple platforms including TV, digital and home entertainment both domestically and internationally, WBA is highly respected for its creative and technical excellence, as well as for maintaining the Studio's rich cartoon heritage. It is also the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries. One of the most-honored animation studios in history, WBA has been honored with six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents' Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

Submitted by News on Thu, 2012-06-07 20:04

Looney Tunes Characters picture

Anyone know where we can purchase the character collection shown in the picture with this article?
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