Just so we are on the same page, I am refering to the lastest Avengers cartoons that has already had 2 seasons (not sure if they had more of less) and is having a new season,just in time for the Avengers Movies tie in, which gives more support to the new Avengers action figure line.. If I was a kid, and who was too young to see the movie, well the cartoon is a great insentive for kids to have recognition of the characters like Hulk, Thor, Captain America when they go to the toy isile.
I do remember the Animated Toy Biz figures, however that scale was slightly larger than most of the Toy Biz figures. They were pretty cool. However Toy Biz was the king of never being consistant of the scales of figures, Hasbro with the 3 3/4 scale has kept the characters in resonable scale.
Getting back to the animated Avengers show, there has been TONS of cameos like the Masters of Evil. Baron Strucker, Baron Zemo, and Captian Mar vell (i think songbird made a cameo too, but not sure. I am really wanting these figures.
I have a feeling that Hasbro is more focused at this time with movie figures and comic book versions of characters. Perhaps the animated line might be the downfall for Hasbro, for example Wolverine and the X-Men animated series which in my opionion clogged up the shelfs. Perhaps this is the reason why Hasbro is stayin away from the animated lines.
Last point in my post, except for spiderman, and avengers, Hasbro has not focused on series like the Xmen as a serperate line..or has the X Men lost its spark to have a seperate line,however they will show up in different waves of the Marvel Universe line. heck i would be tickelled pink to see another Vault series of bad guys with an accessory of a jail cells. Give me a swordsman or half life, or Thunderbolts. I know its a wishful post
Allan